How to Sell Your Luxury Home Without Going Public

Featuring Coldwell Banker Global Luxury & Exclusive Look™

Why High-Net-Worth Sellers Are Choosing Private Home Sales in 2025

Selling a luxury home in today’s market isn’t just about achieving the highest price — it’s about maintaining control, privacy, and discretion throughout the entire process. Whether you're a public figure, business executive, or high-net-worth individual, listing your estate on the MLS or Zillow might not be the right fit for your lifestyle or financial strategy.

At the Getzels Group at Coldwell Banker, we offer a solution: selling your home off-market through the power of Coldwell Banker Global Luxury and the Exclusive Look™ platform. This private approach lets you reach serious, qualified luxury buyers without exposing your property or personal life to the public.

What Is a Private or Off-Market Sale?

An off-market home sale—also called a private exclusive listing—means your home is not publicly listed on the MLS, Redfin, Zillow, or other consumer-facing platforms. Instead, it's promoted within a secure network of top-performing agents and elite buyers who are actively searching for homes just like yours.

Why it works:

• No signs, open houses, or days-on-market pressure

• Full privacy and confidentiality for you and your family

• Showings are limited to vetted high-net-worth buyers only

• Avoid “stale listing” syndrome and unnecessary price drops

Long-tail SEO keywords:

• how to sell a luxury home privately in Los Angeles

• discreet home sale Hidden Hills

• private listing agent for $5 million homes

• sell mansion without listing publicly

• off-market estate sales in Beverly Hills

Why Coldwell Banker Global Luxury Is the Smart Choice

The Coldwell Banker Global Luxury program is internationally recognized as one of the premier platforms for luxury real estate marketing. When you sell your home with us off-market, you’re still tapping into Coldwell Banker’s elite global buyer network, which spans 40+ countries and 100,000+ top agents.

Key Seller Benefits:

• Global syndication to Mansion Global, JamesEdition, The Wall Street Journal, and The Financial Times

• High-end print and digital marketing through Homes & Estates Magazine

• In-house access to a database of luxury buyers, relocation firms, and business managers

• Custom storytelling, editorial features, and digital campaigns for elite exposure

This isn’t just another listing — it’s a tailored, world-class marketing strategy built around discretion and prestige.

What Is Exclusive Look™?

Exclusive Look™ is Coldwell Banker’s internal platform that allows agents to share upcoming or off-market listings with other Coldwell Banker agents across the country, before the listings ever go live to the public.

Here’s how it benefits you:

• Pre-market access to serious buyers and top agents

• Increased urgency and exclusivity, often leading to stronger offers

• Zero digital footprint if you want to remain completely private

• Use the platform as a testing ground for pricing or staging feedback

This is a unique competitive advantage that no other brokerage offers at this scale — and it’s only available to Coldwell Banker clients.

Our 3-Step Strategy to Sell Your Luxury Home Off-Market

✅ Step 1: Private Home Valuation & Market Strategy

We begin with a confidential in-home consultation, tailored to your location, property size, architecture, and current market demand. You’ll receive a luxury home value report based on recent off-market comps and luxury buyer trends in neighborhoods like The Oaks, Hidden Hills, Westchester Bluffs, and the Manhattan Beach Sand Section.

✅ Step 2: Strategic Exposure via Exclusive Look™

Your listing is promoted exclusively to Coldwell Banker Global Luxury agents, our network of relocation specialists, and pre-qualified buyer clients — without any public advertising.

✅ Step 3: Private Showings & White-Glove Negotiation

Only pre-screened, high-net-worth buyers with proof of funds are given private tours. We then guide you through a discreet and seamless offer process, protecting your privacy at every step.

Who Should Consider Selling Off-Market?

Selling off-market is ideal for:

• High-net-worth individuals and families

• Celebrities, CEOs, and public figures

• Divorcees or estate trustees needing discretion

• Owners of one-of-a-kind luxury properties

• Sellers downsizing or relocating who want privacy and flexibility

Let’s Keep It Private — and Profitable

At the Getzels Group | Coldwell Banker, we specialize in strategic private listings for luxury homes across Los Angeles and beyond. From gated communities to beachfront estates, we understand how to sell discreetly while maximizing value.

Want to know what your home is worth — without going public?

👉 Request Your Confidential Home Valuation Now
👉 Schedule a Private Consultation with Nathaniel
👉 Learn More About Coldwell Banker Global Luxury