Coldwell Banker Global Luxury's "Exclusive Look" platform is a powerful tool that enhances the marketing and accessibility of luxury real estate listings worldwide. Launched nationally in January 2020, this platform provides affiliated agents and their clients with exclusive access to a curated selection of high-end properties before they become publicly available.
How "Exclusive Look" Works
"Exclusive Look" operates as an internal network within the Coldwell Banker ecosystem, allowing agents to share upcoming luxury listings with their colleagues and clients ahead of public release. This early access facilitates targeted marketing strategies and enables potential buyers to preview properties that align with their preferences. By leveraging this platform, agents can generate interest and secure offers before a property officially hits the market, benefiting both sellers and buyers. This is achieved through properties housed in a private system only available to Coldwell Bsnker agents.
The Value of "Exclusive Look"
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Early Access for Buyers: Clients gain the advantage of viewing and considering properties before they are widely advertised, increasing their chances of securing their desired home in competitive markets.
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Strategic Marketing for Sellers: Sellers benefit from targeted exposure to qualified buyers, potentially leading to quicker sales and favorable terms.
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Enhanced Networking for Agents: Agents can collaborate more effectively, sharing insights and opportunities within the Coldwell Banker network, thereby expanding their reach and resources.
Global Reach and Property Listings
As of December 31, 2023, the Coldwell Banker Global Luxury program encompasses a robust network of over 100,000 independent sales associates across more than 2,600 offices worldwide. This extensive presence ensures that "Exclusive Look" features a diverse array of luxury properties from various international markets, providing clients with unparalleled access to some of the world's most prestigious real estate offerings.
In summary, Coldwell Banker Global Luxury's "Exclusive Look" platform is an invaluable asset for anyone involved in the luxury real estate market. By offering early access to exclusive listings and fostering a collaborative network among agents, it enhances the buying and selling experience, ensuring that clients receive exceptional service and opportunities in their property endeavors.
For more information on how "Exclusive Look" can benefit your luxury real estate journey, feel free to contact our team.