n 2024, Coldwell Banker Real Estate achieved significant growth, expanding its global footprint and strengthening its domestic presence. The brand inaugurated 127 new offices across 14 countries and territories, with 31 of these openings occurring in the fourth quarter alone. In the United States, Coldwell Banker welcomed 12 new franchise companies throughout the year, including four in the final quarter. Notably, 77 franchisees renewed their affiliations, representing over $10.2 billion in sales volume, underscoring the enduring partnerships within the Coldwell Banker network.

Domestic Expansion and Renewals

In the fourth quarter, Coldwell Banker expanded its U.S. presence by adding four new franchise companies:

• Coldwell Banker Anabasis Realty and CBC Anabasis Realty: Located in Macclenny, Florida, this franchise is led by U.S. Navy veteran Mark Ocepek and his son, Bryce Ocepek.

• CBC High Country Realty: Situated in Blue Ridge, Georgia, and owned by Faron W. King, this company has been affiliated with Coldwell Banker for over three decades.

• Coldwell Banker Market Connections: Based in Mokena, Illinois, Justin and Kelli Berggren rejoined the brand with an 11-agent team and plan to expand into commercial operations in early 2025.

Additionally, 29 franchise renewals in the fourth quarter accounted for $6.3 billion in sales volume, emphasizing the brand's commitment to sustaining robust franchise relationships.

Global Growth

Internationally, Coldwell Banker experienced significant expansion:

• Coldwell Banker Egypt: Opened 20 new locations in 2024, marking substantial growth in just three years of offering franchises.

• Coldwell Banker Spain & Andorra: Expanded into key markets with new offices in Tarragona and Valencia.

• Coldwell Banker Türkiye: Launched 15 new offices in the fourth quarter, solidifying its position as the brand's largest network outside the U.S. by office and agent count.

Overall, the brand added 31 new international offices in the fourth quarter, contributing to a total of 127 new locations across 14 countries and territories in 2024.

Luxury Market Dominance

Coldwell Banker Global Luxury® has solidified its position as a leader in the luxury real estate market. In 2023, affiliated agents conducted 39,339 transaction sides of homes priced at $1 million or more, equating to $200 million in daily luxury sales with an average sales price of $1.9 million in this category.

This impressive performance reflects the brand's ability to cater to the discerning needs of high-net-worth clients worldwide.

Impact on The Getzels Group

This extensive growth enhances the capabilities of affiliated agents, including The Getzels Group in Calabasas, California. Led by acclaimed real estate expert Nathaniel Getzels, The Getzels Group specializes in luxury properties and has built a reputation for exceptional service and market expertise. The expanded Coldwell Banker network strengthens The Getzels Group's referral system, enabling seamless client connections across a broader range of markets. With access to an extensive network of agents worldwide, The Getzels Group can efficiently assist clients looking to buy or sell properties both locally and internationally.

Furthermore, Coldwell Banker's global expansion reinforces its dominance in the luxury real estate market. This growth provides The Getzels Group with enhanced tools and resources, allowing them to showcase properties to a wider audience and attract high-net-worth clients seeking premium real estate opportunities. The affiliation with a globally recognized brand amplifies The Getzels Group's marketing efforts, ensuring properties receive maximum exposure in the competitive luxury market.

These achievements reflect Coldwell Banker's strategic focus on growth and its ability to adapt to diverse markets, reinforcing its status as a leading global real estate brand.